Insights
Field notes from the build.
Essays and playbooks on AI, automation, CRM, and running two companies on one operating system. The archive is moving into this site — latest pieces below.
Pieces in the index
075 live, 2 republishing
Each title below is being moved onto this site. Until a piece lands here, it stays where it was first published.
What these cover
Work from inside two operating companies: the automation and CRM systems that run them, the AI agents wired into those systems, and the parts that did not work the first time. Written as playbooks rather than commentary.
New essays land on X and LinkedIn first, then get republished here.
Index
Listed newest work first.
How I Check an AI Agent's Work Without Redoing It
What I ask an agent to report back, what I read in full, what I spot check, and the red flags that make me slow down.
How I Write an SOP Someone Will Actually Follow
The top block, the step format, and the failure list that make a process document usable by a person or an AI agent.
How I Decide a Lead Is Dead
Four reasons a seller lead is dead, and why silence and "not right now" are not on the list.
What I Write Down After Every Seller Conversation
Five lines after every seller call, same day, so the next step does not depend on memory.
How I Work: Buy the Houses, Then Write the Software That Runs the Buy
I buy houses through Kaizen and write Automize, the software that runs that pipeline. Workflows ship only after they work on my own deals.
How AI Agents Are Replacing $4K/Month Employees
The exact playbook — what the agent replaced, and what still needs a human.
Why Most CRM Implementations Fail (And How to Get It Right)
It's rarely the software. The failure pattern I've watched repeat across a dozen businesses.
I Built 20 Websites in 6 Months Using AI — Here's What I Learned
What got faster, what didn't, and the tell that gives away an AI-built site.
The Real Cost of a Slow Website (And How to Fix It)
Republishing here soon.
5 Automations Every Small Business Should Set Up Today
Republishing here soon.